Monday, February 18, 2013

Abbreviated

"Hey! Did you know that there is a special in-store screening of IF4 coming to a Cabela's near you? You should totally check it out! There will even be cheddar-flavored popcorn!"

"Wow, that is awesome! I live in Shitstainville and nothing cool in the fly fishing industry ever comes close to my stupid town but there is a Cabela's like two hours from my house, so I would totally go check that out! How much is it to get in?"

"It is totally free, bro! Even the cheddar popcorn!"

"Holy Shit! Wait, don't you  have to pay to get into the actual show?"

"Totally, bro."

"So why is this one free?"

"Oh, well, it's an abbreviated version of the actual festival and it's complementary."

"Oh, okay, so like, what will they be showing?"

"All of the films, bro! Just the abbreviated versions."

"What does that mean?"

"Well, they are she short versions."

"Like what, the trailers?"

"Yeah, pretty much."

"You mean like the ones on the IF4 Vimeo site?"

"Yeah, dude, but this is totally better cause they will play like one right after another!"

"Where will they be showing the trailers, on a big screen in the store or something?"

"Nah, dude, it's like a laptop and projector in a meeting room stuffed way in the back corner of the store. So like you just walk in and ask three employees where the IF4 screening is, because the first two will most likely have no idea what you are talking about, then find the meeting rooms, get your delicious free cheddar-flavored popcorn, sit down and wait for some Cabela's employee to walk in and press play on the laptop and enjoy, bro!"

"So wait, let me make sure I understand: all they are playing is the teaser-trailers that have been running around the internet for months?"

"Yeah."

"Anybody going to be there?"

"Ah, hell yeah, bro! I mean, there is totally going to be at least a couple people there, probably, not even including the Cabela's girl who presses play on the laptop!

"..."

"Did I mention the cheddar popcorn? That shit is tasty, bro."

Ben Smith w/cheddar popcorn, bro.

-Alex who is still in reeling in awe and wonder and totally understands why organizing these "screenings" at Cabela's was not a complete waste of time.